Virtual, hybrid, and in-person legal event planning.
Host virtual legal events to connect with employees, clients, partners, and industry professionals.Coast to Coast Conferences & Events helps law practices hold virtual, hybrid, and in-person conferences, meetings, trade shows, and webinars across the U.S.
Our Approach to Legal Event Planning
CTC has the tools and expertise necessary to plan an event for law practices from start to finish. Showcase legal trends and feature new tools for law firms, keynote speakers, and advice on law marketing, technology, and office management. You can also set up ways for attendees to earn CLE and CPD credits. Depending on the client’s unique needs, CTC can offer the following services.
Registration
CTC will take care of setting up registration; this may include general admission, special promotions, early bird discounted pricing, codes for registering presenters and sponsors, and different session tracks for attendees. CTC can also provide:
- Registration data capture
- Event disclaimers
- Email confirmation for attendees
- Event reminders for attendees
Technology Sourcing
CTC will recommend a few virtual platforms and help event organizers identify the right platform for their event, whether that is Zoom, Webex, Google Meet, Accelevents, Intrado, Pathables, or Hopin. We have pre-vetted event live streaming services, virtual event platforms, and third party tools designed with the needs of law practices in mind. For legal events, you can utilize tech that allows for breakout rooms, Q&As, AMAs, presentations, roundtables, and more.
Exhibitor Management
When considering exhibitor booth features for sponsors, CTC will help event organizers create sponsorship opportunities, which may include featuring company banners and logos, moderating live sessions, sharing special offers, retrieving leads, and live chatting with attendees. CTC can help legal event organizers decide which features to offer and how to set up exhibitor and sponsor booths.
Booth Design
With so many features to choose from, it can be difficult for event organizers to decide which ones will provide the maximum impact at the best price. CTC will help identify audience needs and select features designed to help each exhibitor share their message.
Match Making
If you’re hosting a virtual event, we’ll help you identify a virtual event platform that offers a match making feature designed to identify attendees who should meet; this feature supports attendee satisfaction and engagement. For in-person events, CTC can provide a matchmaking service that involves reviewing attendees’ backgrounds in-house and setting up opportunities for matched individuals to meet.
Data Metrics
The success of every event should be measured using specific metrics; these may include:
- Event attendance
- Engagement rate
- Accounts influenced
- Session popularity and analytics
- Effectiveness of a promoter
- Live polling response rate
- Live webinar drop-off rate
- Event app adoption rate
- Attendee to sales qualified lead (SQL) conversion rate
- Cost per attendee/customer acquisition
- Email open and click-through rate (CTR)
- Post-event surveys
Benefits of Hosting a Virtual Legal Event
For law practices unable to hold an in-person event, virtual events offer many unique benefits and opportunities. Virtual events eliminate the hassle of in-person event planning, and the challenges of low audience turnout, limited reach, and exorbitant costs. Unlike in-person events, virtual events help organizations lower costs, maximize reach, and easily measure results. For example, your legal event could feature global legal experts with ease. Other benefits include:
- Diminished entry barrier
- Greater audience diversity
- Ease of access for attendees
- Easy access to feedback
- Lower carbon footprint
- Efficient budget
- Reusable content
- Data-driven insights
Ready to plan your next legal event? Contact our team today to get a FREE 20-minute consultation!