As with exhibitors, sponsors are a great revenue stream. If planned properly, virtual and hybrid events are great opportunities for sponsors and organizations to collaborate. CTC Conferences & Events offers a range of sponsorship services to help event hosts and sponsors get the most out of every event.
We can suggest ways to incorporate your sponsors’ branding and logos on the virtual stage, or even help sponsors engage with the event’s audience, depending on the platform. We can also help hosts brainstorm virtual event sponsorship ideas.
First Step: Figuring Out What The Audience Wants
It’s important to prioritize what the audience really needs. For example, the audience will quickly become irritated by relentless pop-up chats or ads that follow them around. This will hurt sponsors’ efforts and leave a poor impression.
Instead, focus on providing valuable information that will be a benefit to both the audience and the sponsor, and be sure to present it through an engaging experience.
Pre-Event Sponsor Opportunities
Pre-event sponsorship opportunities can be very valuable for both brands and organizations. Consider the following options:
Sponsor Opportunities During The Event
Here are a few strategic ways to incorporate sponsors into a virtual event.
Post-Event Sponsor Opportunities
Once the event is recorded, edited, and available on-demand, include short “bumper videos” promoting sponsors before the event content plays. Bumper videos are similar to short ads shown before YouTube videos.