Virtual, hybrid, and in-person event planning for real estate professionals.
Host events to connect with associates, partners, vendors, and industry leaders to support colleague interaction and education on new technologies and emerging trends in real estate. Coast to Coast Conferences & Events helps companies hold virtual, hybrid, and in-person conferences, meetings, workshops, and webinars across the U.S.
Our Approach to Event Planning
As a team of highly experienced event planning professionals armed with a toolbox of advanced event planning platforms, we are the partners you need to plan a real estate event from start to finish. We will help you create an event that provides for agent networking, market updates, interviews and advice from agents and brokers, and strategies for the current market.
Depending on your unique needs, CTC can offer the following services.
Registration
CTC will offer support setting up a variety of registration options, which may include general admission, special promotions, early bird discounted pricing, codes for registering presenters and sponsors, and various session tracks for attendees. CTC can also provide:
- Registration data capture
- Event disclaimers
- Email confirmation for attendees
- Scheduled event reminders for attendees
Technology Sourcing
CTC will help real estate event organizers choose the right platform for their virtual or hybrid event, whether that is Zoom, Webex, Google Meet, Accelevents, Intrado, Pathables, or Hopin. We have pre-vetted event live streaming services, virtual event platforms, and third-party tools designed with real estate clients in mind to allow for presentations from national experts, Q&A sessions, raffles, and more.
Exhibitor Management
Exhibitor booth features for sponsors will vary, depending on the level of sponsorship, but can include a sponsor’s banner and logo, moderating live session opportunities, special product or service offers, lead retrieval, and opportunities for live chat with attendees. Real estate event organizers can turn to CTC for help deciding which exhibit features to offer and how to set up the booths.
Booth Design
With so many features to choose from, it can be hard to choose the right one. CTC will help identify features that will provide the maximum impact at a reasonable price by considering audience needs and selecting features that will help each exhibitor connect with attendees and establish real estate business relationships.
Match Making
Many virtual platforms offer a match-making feature that helps identify attendees who should connect. This feature supports attendee satisfaction and engagement. For in-person events, CTC will manually review attendees’ backgrounds in-house and create opportunities for matched individuals to meet within the industry.
Data Metrics
It’s important to identify key performance indicators to measure event outcomes. Prior to the event, real estate event organizers should decide which of the following metrics they will use to measure success:
- Event attendance
- Engagement rate
- Accounts influenced
- Session popularity and analytics
- Net promoter score
- Live polling response rate
- Live webinar drop-off rate
- Event app adoption rate
- Attendee to sales qualified lead (SQL) conversion rate
- Cost per attendee/customer acquisition
- Email open and click-through rate (CTR)
- Post-event surveys
Benefits of Hosting a Virtual Real Estate Event
Virtual events eliminate the hassle of in-person event planning, which can include hotel sourcing, travel costs, and vendor relationship management, and the challenges of low audience turnout, limited reach, and high event space costs. Unlike in-person events, virtual events help lower event planning costs, maximize reach, and track results. Other benefits of virtual events include:
- Low entry barrier
- Greater audience diversity
- Easier to attend
- Easy access to feedback
- Lower carbon footprint
- Budget-friendly
- Reusable content
- Data-driven insights
Ready to plan your next real estate event? Contact our team today to get a FREE 20-minute consultation!