Virtual event planning for doctors and other healthcare professionals eliminates the hassle of freeing up busy schedules and settling on a date and time that works for everyone. Additional benefits of virtual events include attracting attendees from a wide geographic area and minimizing the risk of low audience turnout.
When planning a virtual event for doctors and healthcare professionals, be sure to take the following steps.
1. Address audience expectations
Healthcare professionals have busy and demanding schedules, making it hard for them to attend virtual events. To ensure high audience turnout, provide a brief list of event goals and objectives that meet a clear need.
Keep in mind that virtual event attendees, unlike live event attendees, can easily leave the event by simply logging out. This means you’ll need to provide opportunities for engagement with other attendees and active participation.
When planning a virtual event for doctors, ask the following questions:
- Why should your audience attend a virtual event?
- Do they possess the necessary technical knowledge and skills to navigate the virtual event?
- Which types of offers would encourage them to participate, e.g. raffles, giveaways, or discount codes?
- How much time is necessary to convey the event’s main message?
Last but not least, make sure to invite relevant speakers and discuss trending topics during the virtual event!
2. Set clear event goals
Virtual event planning for doctors requires researching attendees’ demographics, needs, and goals to ensure attendee satisfaction and event success. When planning the event, ask the following questions:
- Who will be attending the virtual event?
- What obstacles do attendees face when accessing and attending a virtual event?
- What do they expect from the event?
- How will event data be collected and analyzed ?
- What are the overall objectives for the event?
3. Set a budget
When planning a virtual event, hidden fees, and charges can quickly snowball and turn into a mountain. That’s why it’s important to clearly outline a budget for every aspect of the event before looking at virtual event platforms. Coast to Coast Conferences & Events can provide expert tips and proven tools to help save on unnecessary expenses.
CTC also offers a post event playbook that includes charts, graphs, and comprehensive data metrics clearly illustrating the success of your event from attendee engagement, leads, surveys, and polls.
4. Select the right platform
Deciding on which platform to use is an important part of virtual event planning for doctors. When researching various platforms, ask the following questions:
- How much does the platform cost and what kinds of features are included in each plan?
- Is there an attendee limit?
- Does the platform offer all the features necessary to successfully execute the event?
- Does the platform offer technical support before and during the event?
It’s important to decide whether the virtual event should be live or pre-recorded, as this will have an impact on which platform will work best. Pre-recorded events offer greater convenience and reduce the risk of technical issues — a practical option worth considering.
Take The Next Steps
Ready to begin virtual event planning for medical professionals? Contact our team today to schedule a FREE 20-minute consultation!