If you’ve never hosted a virtual event, consider hiring a legal virtual event planner to help take you through the process of planning an event for your law firm or legal organization. Whether you decide to go it alone or work with a seasoned event planner, here are a few steps you’ll take throughout the process.
Define Event Goals & Objectives
The most important step of legal event planning is to identify the goals and objectives of the event. This will help determine event:
- Date and time
- Size
- Audience demographics/psychographics
- Activities
- Duration
- Marketing and promotion strategy
- Type: live-streamed, pre-recorded, available for later viewing
- Key performance metrics (click rates, ticket registration to audience conversion ratio, etc.)
Set a Budget
In this step, you’ll decide how much you’re willing to spend on speaker fees, platform cost, and other expenses. A corporate virtual event planner can help you set a reasonable budget to meet event goals. Their experience could help you save money and make wise budgeting decisions.
Create a Project Timeline for the Virtual Corporate Event
Once you’re ready to start planning event details, create a checklist to make sure you don’t miss important steps. A few to-do items to include on your checklist:
- Research event audience
- Research virtual event options
- Research virtual event platforms
- Create an event structure
- Pick a date and time
- Invite speakers
- Set up sponsor packages
- Contact potential sponsors
- Draft a digital marketing plan
- Create event assets and web pages
- Promote the event on social media
- Set up audience surveys
- Review feedback
Develop a Theme
The event theme should get the audience excited about attending and will help you choose activities, speakers, and sponsors, and set up workshops and breakout sessions. The event theme should be broad enough to attract attendees from a broad range of legal backgrounds and help attendees engage in stimulating conversations with one another.
One way to identify a relevant theme is to conduct a survey asking attendees to answer questions about their background and interests. You could also review industry publications to see which topics are trending and what industry thought leaders are talking about.
Consider Audience Tech Skills
To get the most out of a virtual event, attendees should have a certain level of skill in navigating the platform and engaging with other attendees. When searching for a virtual event platform, be sure to research the platform’s:
- Features and functionalities
- Cost
- Overall user experience
- Ease of use
- Networking options (chat rooms, polls, question-answers, hand gestures, etc.)
- Reviews and ratings
- Support options before and during the event
Execute Your Marketing and Promotion Strategy
Depending on the age and social media savviness of your audience, you could promote the event on social media by running paid ads, creating event pages, and posting relevant content to attract users and encourage them to register for the event.
A few other promotion options to consider include Google Ads advertising and email marketing.
Why Work With Coast to Coast Conferences & Events
At Coast to Coast Conferences and Events, we offer end-to-end event planning services designed to put your mind at ease and fast-track the event planning process. Whether you need support from start to finish, or just a few a-la-carte services, we are here to provide innovative concepts, creative design, and flawless execution.
Ready to start planning your event? Contact CTC and work with the best legal virtual event planner in town.