If an in-person event is not an option, consider the benefits of going virtual and hire a medical virtual event planner. Virtual events eliminate the hassle of in-person event planning (such as securing a physical location, hotel sourcing, and vendor management), and the challenges of low audience turn out and limited reach.
A medical virtual event planner has the experience and tools necessary to ensure your event goes down without a hitch. When you work with an event planner, they will walk you through the following steps.
1. Consider audience expectations
It’s important to have a strong awareness of audience needs and expectations when planning a medical virtual event. We suggest taking the following approach: explain your goal without making the event an intense sales pitch. Doing so will help establish a human connection for audience members attending the event from distant locations.
Don’t forget that virtual event attendees, unlike live event attendees, can easily leave the event by simply logging out. This means you’ll need to provide reasons for them to stay engaged and participate.
Here are a few questions you ask yourself before planning a medical virtual event:
- How likely is your audience to participate in a virtual event?
- Do they possess adequate technical knowledge and skills necessary to navigate the virtual event?
- Which types of offers might they respond positively to, e.g. raffles, giveaways, or discount codes?
- How much time will it take to convey a message?
Above all, make sure to create a virtual event featuring relevant speakers and topics!
2. Keep event goals in mind
Your medical virtual event planner will take into consideration attendees’ demographics, needs, and goals to ensure a successful event. Before planning the event, be sure to answer the following questions:
- Who will be attending the virtual event?
- What difficulties or challenges do attendees face when accessing and participating in the online event?
- What are their goals?
- How will you be collecting event data and attendee feedback?
- What are the overall expectations for the event?
3. Choose the right platform
Deciding which platform to use for your virtual event is an important part of planning a medical virtual event. When searching for a platform, consider asking your medical virtual event planner for recommendations. Coast to Coast Conferences & Events has pre-vetted numerous platforms to ensure optimal functionality and user experience.
Here are a few questions you should ask yourself before choosing a virtual event platform.
- How much does the platform cost and what kinds of features does it have?
- Is there a limit to how many people would be able to attend through this platform?
- Does the platform offer all the features you’re looking for?
- Does the platform offer technical support during the event?
Take the time to think about whether your event should be live or pre-recorded as this will have an impact on which platform will work best for your event. Pre-recorded events are a practical option, since they offer greater convenience and reduce the risk of technical issues.
Ready to plan your next medical event? Contact our team today to get a FREE 20-minute strategy session and quote!