Virtual tradeshows feature a dynamic environment resembling that of a physical show and incorporate tools that help attendees interact with exhibitors and one another from the comfort of their home.
Why Host a Virtual Tradeshow?
Virtual tradeshows eliminate the hassle of in-person event planning, and the challenges of low audience turn out, limited reach, and exorbitant costs. Unlike in-person tradeshows, virtual events help organizations reduce costs, maximize reach, and easily measure results. Other benefits of virtual events include:
- Low entry barrier
- Increased audience diversity
- Easier to attend
- Access to honest feedback
- Lower carbon footprint
- Efficient budget
- Reusable content
- Data-driven insights
Our Approach to Virtual Tradeshows
CTC has the ability and experience to plan a tradeshow from start to finish. Depending on the client’s unique needs, CTC can offer the following services.
1. Registration
CTC will help hosts set up a variety of registration options for their virtual tradeshow, whether they need general admission, early bird discounted pricing, special promotions, codes for registering presenters and sponsors, or different session tracks for differing types of attendees.
CTC can also provide registration data capture, event disclaimers, customizable email confirmation for those who register, and scheduled event reminders for those who register.
2. Technology Sourcing
CTC will help hosts choose the right platform for their event, whether that is Zoom, Webex, Google Meet, Accelevents, Intrado, Pathables, or Hopin. Today, hosts have 200 platforms to choose from — with more being developed every day. CTC will guide hosts through the process of selecting the right one, and then build and manage it. CTC has pre-vetted event live streaming services, virtual event platforms, and third-party tools to take the guesswork out of planning live events.
3. Exhibitor Management
Exhibitor booth features for sponsors will depend on the level of sponsorship but can include company banner and logo, live session opportunities, special offers, lead retrieval, and live chat. CTC can help hosts decide which features to offer and how best to set up the booths.
4. Booth Design
With so many features to choose from, it can be difficult to decide which ones will provide the maximum impact at a reasonable price. CTC will help exhibitors identify their audience’s needs and select features that help each exhibitor clearly and efficiently share their message.
5. Match Making
Many virtual platforms offer a match making feature that will identify individuals who should meet to increase attendee satisfaction and boost engagement. However, CTC can also provide this service by reviewing attendees’ backgrounds and creating opportunities for matched individuals to meet.
6. Navigation Tools
CTC will help you identify the tools your attendees will need to easily navigate your virtual tradeshow.
7. Data Metrics
It’s important to determine which metrics should be used to measure event outcomes. Hosts should decide which of the following metrics they will use to measure success:
- Event attendance
- Engagement rate
- Session popularity and analytics
- Net promoter score
- Event app adoption rate
- Attendee to sales qualified lead (SQL) conversion rate
- Live polling response rate
- Cost per attendee/customer acquisition
- Live webinar drop-off rate
- Email open and click-through rate (CTR)
- Post-event surveys
- Accounts influenced
Take The First Step
Coast to Coast Conferences & Events knows how to bring people together with memorable virtual experiences that leave a lasting impression on your attendees. Ready to host your next virtual tradeshow? Contact our team today to get a FREE 20-minute consultation!