by Madeleine Monroe | Jun 16, 2025 | Blog, Planning & Production
Planning an event involves a lot of moving parts, and choosing the right event vendor can make or break your event. Whether you’re organizing a corporate conference, a wedding, or a large-scale festival, your event vendors play a critical role in bringing your vision...
by Madeleine Monroe | Jun 2, 2025 | Blog, Engagement & Audience Experience
How AI in Event Marketing is Revolutionizing the Industry Event marketing has come a long way, and AI is at the forefront of this transformation. From hyper-personalized attendee experiences to data-driven decision-making, artificial intelligence isn’t just a...
by Madeleine Monroe | May 19, 2025 | Blog, Planning & Production
Do Event Planning Certifications Really Matter? In a competitive industry like event planning, standing out is crucial. While experience is invaluable, event planning certifications can add credibility, expand career opportunities, and increase earning potential. But...
by Madeleine Monroe | May 5, 2025 | Blog, Planning & Production
Understanding Event Branding Psychology Event branding psychology plays a crucial role in shaping attendees experiences, emotions, and decision-making. Studies have shown that 90% of initial impressions are based on color alone (USC Applied Psychology), demonstrating...
by Madeleine Monroe | Apr 21, 2025 | Blog, Planning & Production
Why Long Beach is the Perfect Event Destination Looking for event venues in Long Beach? Whether you’re planning an association meeting, conference, or private party, Long Beach offers a diverse range of venues to match every occasion. As the home of Coast to...
by Madeleine Monroe | Apr 7, 2025 | Blog, Engagement & Audience Experience
How to Make Your Event Stand Out in 2025 The event industry is more competitive than ever, and attendees expect memorable, engaging experiences that leave a lasting impact. If you’re wondering how to make your event stand out, it’s time to focus on innovation,...
by Madeleine Monroe | Feb 18, 2025 | Blog, Planning & Production
What is an All-Hands Meeting for Events? An All-Hands Meeting for Events is a pre-event gathering designed to align every key player involved in an event—from event managers and vendors to speakers and leadership. This meeting is a critical touchpoint to confirm...
by Madeleine Monroe | Feb 12, 2025 | Planning & Production
The 2025 Event Planning Landscape: Event Contract Negotiation Event planning in 2025 comes with unique challenges, from rising costs to labor shortages and evolving technology. To navigate these complexities, event planners must embrace strategic contract negotiations...
by Madeleine Monroe | Dec 2, 2024 | Case Study
How We Increased Community Engagement and Achieved LACDA’s Highest Attendance Yet The LACDA Community Meetings are hybrid events designed to bring together residents across Los Angeles County. These sessions address critical topics such as housing and infrastructure,...
by Madeleine Monroe | Nov 5, 2024 | Case Study
Achieving Community Engagement and Sustainability on a Tight Budget The West Basin Municipal Water District’s 2024 Water Harvest Community Festival was designed to educate and engage the community on water conservation and sustainability. Event Objective The primary...
