A festival that beat its attendance target, on a tight budget.
West Basin Municipal Water District’s 2024 Water Harvest Community Festival exists to teach water conservation to the people it serves. CTC ran it end to end: the attendance target was beaten, 92% of the crowd came from the local service area, and turnout from outside the area grew 10%.
West Basin Municipal Water DistrictGovernment & Public SectorCommunity festival2024Greater Los Angeles
92%
Attendees from the local service area
75%
The local-attendance target the festival was set
+10%
Attendance from outside the service area, year on year
01 – The brief
Hit the numbers, keep it local, stay inside the budget.
West Basin set specific targets for the festival and a budget that left no room for waste. CTC was responsible for:
- Meeting a minimum attendance target, with at least 75% of attendees from the local service area
- Increasing community engagement through sign-ups for West Basin’s environmental programs
- All event logistics, including vendor coordination and budget management
- An educational, memorable day that matched West Basin’s mission of conservation and sustainability
02 – What we did
Plan for the sign-up, not just the turnout.
A community festival is easy to fill and hard to make count. The planning focused on what West Basin wanted people to do once they arrived.
Make every program one scan away. Newsletter, rain barrel and Water Use Efficiency sign-ups were run through targeted QR code activations placed where the crowd was, not at a table by the exit.
Run the logistics tightly. Vendors, volunteers, venue, food and beverage and the budget were managed as one plan, so that the day stayed on schedule and on cost.
Keep the mission visible. Programming and layout were built around conservation and sustainability, so the education was the experience rather than a booth at it.
03 – The results
Target beaten, and the audience it was meant for.
The festival met every objective West Basin set for it.
- Attendance target exceeded
- 92% local attendance, against a 75% target
- +10% attendance, from outside the service area, year on year
- High sign-up rates, for the newsletter, rain barrel program and Water Use Efficiency initiatives
- Delivered within budget
- Positive attendee feedback, and a stronger relationship between West Basin and its community
04 – Services
What CTC delivered.
- Onsite Management
- Volunteer Management
- Venue Management
- Vendor Management
- Food & Beverage
- Financial Management
- Post Event Report
05 – More case studies
Attendance doubled, and engagement up 92%
Five days of hybrid community meetings for the Los Angeles County Development Authority: attendance doubled, interactions up 92%, and every session interpreted in Vietnamese, Spanish and ASL.
Brought in with twelve weeks to go. Attendance nearly doubled.
Brought in as a consultant with three months to go, CTC took over onsite delivery of a three-day film industry conference in Los Angeles. Attendance finished 98% up on the previous year, within budget.
Ten years with WIFLE, and 8.5% under budget in 2024
CTC has run WIFLE's Annual Leadership Training for a decade. In 2024 the event came in 8.5% under budget through negotiation, met its sponsorship goal, and kept attendance growing.
06 – Start here
Tell us the date and the budget.
We will tell you what is possible.
West Basin’s festival started with one conversation about the numbers that mattered and the budget they had to fit inside.