Ten years with WIFLE, and 8.5% under budget in 2024.
Women in Federal Law Enforcement’s Annual Leadership Training is a five-day program of workshops, high-profile speakers and networking for women across the federal agencies. CTC has run it for a decade. In 2024 the budget came in 8.5% under through negotiation, every sponsorship goal was met, and attendance kept growing.
Women in Federal Law EnforcementGovernment & Public SectorAnnual conference2015 – 2024Washington, DC
8.5%
Under budget in 2024, through negotiation
10
Years running the training together
100%
Of the sponsorship goal reached
01 – The brief
Grow attendance and sponsorship, and protect the budget.
WIFLE sets its Annual Leadership Training two targets every year: an attendance range and a sponsorship goal that underwrites the program. Around those, the brief was to:
- Maximise attendance and engagement with programming built for this audience
- Meet the sponsorship goal that supports the event’s finances
- Secure high-profile speakers and manage complex logistics without disruption
- Stay within budget while keeping a premium attendee experience
02 – What we did
Negotiate everything, then run everything.
Ten years with the same client means every contract, venue and vendor relationship has history behind it, and that history is where the savings come from.
Negotiate against the budget, line by line. Venue, audio visual, food and beverage and housing were each negotiated against the projected budget, which is how 2024 finished 8.5% under it.
Build the program around the audience. Workshops, speakers and networking were curated for women in federal law enforcement specifically, which is what keeps attendance growing year after year.
Run the room blocks and the registration. Housing, registration, signage, branding, volunteers and onsite management were delivered by one team, so that the five days ran as one event.
03 – The results
Under budget, on target, and still growing.
2024 was the tenth training CTC has delivered for WIFLE, and its strongest financial result.
- 8.5% under budget, through strategic negotiation and resourceful planning
- Sponsorship goal met
- Attendance grew, within the range WIFLE set
- Strong attendee feedback, on session quality, logistics and atmosphere
- A ten-year partnership, still renewing
04 – Services
What CTC delivered.
- Audio Visual Management
- Event Branding
- Event Signage
- Food & Beverage
- Housing & Room Blocks
- Onsite Management
- Registration
- Venue Management
- Volunteer Management
05 – More case studies
Attendance doubled, and engagement up 92%
Five days of hybrid community meetings for the Los Angeles County Development Authority: attendance doubled, interactions up 92%, and every session interpreted in Vietnamese, Spanish and ASL.
A festival that beat its attendance target, on a tight budget
West Basin's 2024 Water Harvest Community Festival beat its attendance target with 92% of the crowd from the local service area, 10% growth from outside it, and strong program sign-ups - on a tight budget.
Brought in with twelve weeks to go. Attendance nearly doubled.
Brought in as a consultant with three months to go, CTC took over onsite delivery of a three-day film industry conference in Los Angeles. Attendance finished 98% up on the previous year, within budget.
06 – Start here
Tell us the date and the budget.
We will tell you what is possible.
WIFLE’s partnership started with one conversation, ten years ago, about what the training needed to do for its members.