This year, with the help of CTC, the famous Mr. America bodybuilding competition got a fresh start! Our team at Coast to Coast was honored to take part in bringing the first ever Mr. America All American Sports Festival to life.
Back in 1939, the All Natural Mr. America Contest was created to select “America’s Best Built Man” and was focused on honoring the ancient Greek virtues of health, muscularity, symmetry, and character in order to showcase some of the finest specimens of American masculinity. Over time, the Mr. America Contest grew to become one of the most prestigious and recognizable names in bodybuilding and strength. As times have changed, so has the spirit of this great event.
Fast forward to 2016. As the lead event planners on this all American event in Maryland, we helped create and organize additional competitions for men and women including:
- Classic Era Bodybuilding,
- Athletic Competition,
- All-Around Competition (Bodybuilding/Physique, Athletic, and Interview,)
- 5k color run,
- Bench Press, and
- Kids Push Ups.
The logistical challenge of bringing all of these activities (not to mention managing the experience of the participants, spectators, sponsors, and vendors) together under one roof was no small feat but our team handled tasks and deadlines with ease and grace.
As usual, we rose to the occasion and worked closely with our client to develop the systems, processes, and infrastructure that will carry this classic event through the next century and beyond!
At CTC, we always like to reflect on our projects after the whirlwind of planning and executing have calmed. So what was the most amazing part of the Mr. America show?
The people, of course.