What To Ask When Selecting An Event Planner- Part 4

Do you think that a Conference or Event Planner is a luxury?  Think again!  Did you know that if the planner is any good they should deliver cost savings that are enough to pay their management fee plus some?  You don’t know what you don’t know until you ask! Or, until someone that cares about the success of your next Conference or Event tells you!

Each week for the next 7 weeks, we’ll share the Top Seven questions to ask to get more of what you want out of future meetings, events, and conferences:

4. Does Your Corporate Event Planner offer Reporting and Post-Evaluation detailed reports?

Reporting is essential to track reservations, registrations, and expenses throughout the planning process. Some Corporate Event Planners offer integrated reporting tools to keep you up-to-date on all of the important numbers that contribute to the success of your conference, meeting or event. These reporting tools will give you visibility into every aspect of your event planning to keep you on schedule, on a budget, and in control.

Additionally, the post-analysis of your Conference is important. Did the attendees find your event to be enjoyable? Was the food to their liking? Did the keynote drone on for too long with no valuable insights? How were the off-site activities? It is just as important for your planner to provide you with the detailed reports like ROI as it is an accurate proposal and ROO Return on objectives, did you meet your goals. You want to measure the success of your conference and improve upon it for the next year.

Once you get into the mind of your attendees, you can determine all the elements of your event that were appreciated, additional items that you can include in a future event and other items that can be excluded because they are not perceived as additional value. Furthermore, via post-evaluation reporting, you can determine what the audience expected and how much the event you organized reached their expectations. All of this feedback and input can lead to the creation of a much greater event in the future as well as support building year over year event successes. All in all, post-evaluation is a quite underestimated tool in the world of conferences and events that can lead to great success when used wisely.

Strongly consider a multi-year contract with your Event Planner as in any relationship the first year is a courtship learning about each other. Your relationship with the first year is courtship learning about each other. Your relationship the first year is courtship learning about each other. The relationship between Corporate Event Planners and their clients will continue to grow each year which will directly corroborate with the continued success and building of your program. If they are a competent and confident they will provide a multi-year contract with a 60-day opt out with no penalty – be sure to ask for this in your contract!

We’ll share the next question in the series next week, so stay tuned! Coast to Coast Conferences & Events brings you strategic, cost-efficient, end-to-end event and conference planning, offering the latest in innovative event technologies, detailed logistics management, destination services, and hotel housing solutions. We always get the job done and we always do it right; reach out today if you’d like to know more:

https://ctcconferences.com/contact/.

SUBSCRIBE TO OUR NEWSLETTER

    (562) 269-4788
    michelle@ctcconferences.com
    Our Location
    One World Trade Center, Suite 800 Long Beach, CA 90831

    Coast to Coast Conferences & Events (CTC) offers in-person/hybrid/virtual event planning services for United States businesses operating in a wide range of industries. Our event planning services combine strategy, creativity, and expertise to exceed your expectations at every step.

    Google Rating
    5.0
    Based on 13 reviews

    NAICS Codes
    561920 – Event and meeting planning services & Convention or trade show event planners
    561510 – Travel Management Services
    561599 – All Other Travel
    Arrangement and Reservation Services

    SICS Codes
    711320 – Promoters of Performing Arts, Sports, and Similar Events without Facilities
    721199 – Other Traveler Accommodation

    Disclaimer: All content posted on this website is commentary or opinion. This website does not give or attempt to give professional advice and your personal information is not stored. THIS WEBSITE IS NOT DESIGNED TO – AND DOES NOT – PROVIDE PROFESSIONAL ADVICE.

    Copyright © 2021 CTC Conferences. All Rights Reserved. | Privacy Policy | ADA Disclaimer | Sitemap