The NICA 2024 Annual Conference brought together healthcare professionals at the MGM Grand in Las Vegas to discuss advancements in infusion care. With over 1,000 attendees, the event featured keynote speakers, interactive sessions, and a bustling exhibit hall, creating a vibrant space for learning, networking, and innovation.

Event Objective

Building on the momentum of our partnership since 2022, the NICA 2024 Annual Conference set ambitious goals to continue its upward growth trajectory. Key objectives included:

• Surpass 1,000 attendees to build on prior years’ momentum
• Increasing exhibitor interactions to foster networking and business growth
• Achieving a profitable outcome by keeping expenses within budget
• Ensuring high satisfaction among attendees and exhibitors

CTC’s task was to meet these goals while elevating the attendee experience, creating a memorable and impactful event for all participants.

The Results

 CTC’s strategic planning and flawless execution led to an outstanding outcome for the NICA 2024 Annual Conference. Not only did we surpass the attendance goal with 1,040 attendees, marking a 19% year-over-year increase in registrations:

• 2024: 1,131 registrants
• 2023: 947 registrants
• 2022: 767 registrants

The conference achieved a 92% satisfaction rate among participants, highlighting its success in providing value to attendees.

The event was profitable, with expenses managed effectively to stay below projections. Exhibitor participation was strong, with 122 booths sold, creating a vibrant exhibit hall that drove interactions. Additionally, the introduction of the Viva Vegas Challenge gamification initiative added excitement and significantly boosted attendee engagement.

Key outcomes from the event:

• Exhibitor Participation: Sold out all 122 booths, enhancing exhibitor visibility and networking
• Attendance Growth: A 20% increase in attendance, with consistent growth year-over-year
• High Satisfaction: 92% attendee satisfaction rate, underscoring the event’s impact

With careful financial management, innovative engagement strategies, and seamless operations, CTC delivered a successful, profitable conference that set a strong benchmark for future NICA events.

Services Provided by CTC

• Audio Visual Management
• Financial Management
• Food & Beverage
• Housing & Room Blocks
• Mobile App
• Onsite Management
• Registration
• Signage & Branding
• Sponsorship Coordination
• Vendor Management
• Venue Management

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