What to Ask When Selecting an Event Planner Series

Series: What to Ask When Searching for an Event Planner to Ensure Your Next Conference is a Huge Success – Part One

Do you think that a Conference or Event planner is a luxury?  Think again!  Did you know that if the planner is any good they should deliver cost savings that are enough to pay their management fee plus some?  You don’t know what you don’t know until you ask! Or, until someone that cares about the success of your next Conference or Event tells you!

Each week for the next 7 weeks, we’ll share the Top Seven questions to ask to get more of what you want out of future meetings, events, and conferences:

  1. What are some of the specialized services that a Corporate Event Planner provides?

Corporate events differ from most other events because they require location scouting, contract negotiations, detailed logistics management, banquet or catering coordination, and most often have unique audio/visual and technology needs. An experienced corporate event planner is highly skilled in coordinating these elements and can help your event run smoothly.

An experienced Corporate event planner will work with you to establish a vision for your conference or meeting and set up a timeline to follow throughout the process. The goal of the initial concept development phase is to identify the following:

  • The Purpose of the Program
  • Objectives and End Goal
  • Target Audience
  • Conceptual Design
  • Content Development
  • Market Strategies
  • Budget Objectives & Revenue Streams
  • Agenda Collaboration & Management
  • Content Alignment

A great Conference Planner will help you align your program with your goals and develop an optimal schedule to achieve those goals.

Once the program agenda is developed, your conference planner coordinates all of the logistics to achieve the desired result, including:

  • Venues
  • Housing
  • Registration
  • Logistics
  • Sponsors & Exhibitors
  • Speakers
  • Food & Beverage
  • Audio/Visual Services
  • Entertainment/Activities
  • Transportation
  • Contract Negotiation
  • Vendor Management
  • On-Line & On-Site Attendee Registration
  • Professional Staffing

Stay tuned for next week, when we’ll share the 2nd question in the series! Coast to Coast Conferences & Events brings you strategic, cost-efficient, end-to-end event and conference planning, offering the latest in innovative event technologies, detailed logistics management, destination services, and hotel housing solutions. We always get the job done and we always do it right; reach out today if you’d like to know more:


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