The OC Marathon is an annual event that draws over 25,000 participants and spectators from around the world to Orange County. This multi-day event features races, an expo, and community festivities, creating an energetic and memorable experience for all involved.

Event Objective

When we partnered with the OC Marathon over a decade ago, organizers faced challenges with room attrition, insufficient attendee concessions, and budget overruns. Our objectives were clear:

• Eliminate Attrition Risks: Implement strategies to manage room blocks efficiently and avoid penalties.
• Secure the Best Rates: Provide cost-effective accommodations for attendees without sacrificing quality.
• Enhance Logistics: Streamline housing operations to ensure smooth execution and satisfied participants.
• Add Value: Negotiate valuable perks like rebates, shuttles, and other attendee benefits.

CTC set out to deliver a seamless, engaging, and cost-effective accommodation experience for over 25,000 marathon attendees.

The Results

In 2024, building on our decade-long partnership with the OC Marathon, CTC delivered exceptional results:

• Room Nights Secured: Managed housing across 5 hotels, including 700 room nights at the Marriott.
• 15% Attendee Cost Savings: Negotiated discounted rates, reducing a King room rate from $200 to $169, saving attendees money while providing top-tier accommodations.
• Attrition-Free Blocks: Used courtesy blocks and flexible adjustments to eliminate attrition risks and ensure smooth housing operations.
• Added Value: Secured perks like rebates and shuttles, enhancing the overall attendee experience.

These results highlight CTC’s ability to manage complex lodging logistics, ensuring the OC Marathon continues to run smoothly year after year.

Services Provided by CTC

• Housing & Room Blocks
• Venue Management
• Concessions
• Financial Management

Partner with CTC for seamless solutions and cost-saving strategies.