Four straight years of growth, and a profitable event.
The National Infusion Center Association has run its annual conference with CTC since 2022. Registrations have grown every year since, attendee satisfaction has stayed above 90%, and expenses have stayed below projection.
National Infusion Center AssociationHealthcareAnnual conference2022 – 2026Five conferences
+15%
Average year-over-year registration growth, 2023 to 2026
90%+
Attendee satisfaction in post-event surveys
94%
Registrants who attended, 2026
01 – The brief
Keep a growing conference growing, without losing the margin.
The NICA Annual Conference brings healthcare professionals together around advances in infusion care: keynote speakers, interactive sessions and a substantial exhibit hall. CTC has run it since 2022, and the brief each year has been the same in shape and larger in scale.
- Grow registrations past the previous year
- Deliver an engaging and informative program for attendees
- Keep the event profitable, with expenses inside projection
- Increase interaction between exhibitors and attendees
- Introduce gamification to lift attendee engagement
02 – What we did
Run the whole event, and put the finance first.
CTC manages the conference end to end: registration, housing and room blocks, sponsorship, the mobile app, signage, audio visual, food and beverage, venue and vendor contracts, and onsite delivery. Financial management runs through all of it. Three things did most of the work.
Budget to projection, then hold it. Every contract was negotiated against the projected budget and expenses were tracked through the year, so profitability was a plan rather than a hope.
Treat exhibitors as attendees. The floor plan, traffic flow and session schedule were designed to move people through the exhibit hall. In 2024 the hall sold out.
Add a game layer. The Viva Vegas Challenge, introduced in 2024, ran across sessions and the exhibit hall and measurably lifted attendee engagement.
Keep changing what attendees notice. In 2026 that meant a check-in flow with no lines, sponsor swag drops at the opening reception that kept people moving around the hall, meter boards and screens in place of easel signage, and a room block that filled.
03 – The results
Up every year, and under budget.
Registrations have grown in every year of the partnership.
| Year | Registrations vs prior year |
|---|---|
| 2022 | Baseline |
| 2023 | +23.5% |
| 2024 | +19.4% |
| 2025 | +8.9% |
| 2026 | +10.7% |
Across those four years that is an average of 15% a year, and a 61% increase between 2022 and 2025 alone.
- 90%+ attendee satisfaction, 92% in 2024
- Attendance target exceeded every year
- Under budget, with expenses held below projection
- Exhibit hall sold out in 2024
- Gamification lifted attendee engagement
- 94% of registrants attended in 2026, with featured sessions drawing 85% of the room
04 – Services
What CTC delivered.
- Onsite Management
- Registration
- Financial Management
- Sponsorship Coordination
- Housing & Room Blocks
- Mobile App
- Signage & Branding
- Audio Visual Management
- Food & Beverage
- Venue Management
- Vendor Management
05 – More case studies
Attendance doubled, and engagement up 92%
Five days of hybrid community meetings for the Los Angeles County Development Authority: attendance doubled, interactions up 92%, and every session interpreted in Vietnamese, Spanish and ASL.
A festival that beat its attendance target, on a tight budget
West Basin's 2024 Water Harvest Community Festival beat its attendance target with 92% of the crowd from the local service area, 10% growth from outside it, and strong program sign-ups - on a tight budget.
Brought in with twelve weeks to go. Attendance nearly doubled.
Brought in as a consultant with three months to go, CTC took over onsite delivery of a three-day film industry conference in Los Angeles. Attendance finished 98% up on the previous year, within budget.
06 – Start here
Tell us the date and the budget.
We will tell you what is possible.
NICA’s growth started with one conversation about targets, constraints and what success would actually be measured on.